We seek inspiration both within and outside our field, collaborating with talented creatives who share our drive, passion, and curiosity about various aspects of life. Each of these connections, however fleeting, has shaped how we create and share coffee experiences.
Rituals is our tribute to these connections, a virtual journal that captures the ephemeral moments where everything clicks, where a vision is sparked, and the perspective shifts. It’s a memoir in constant motion, where each new notion glints in the glow of all that came before.
With Rituals, we celebrate the people and places that inspire us, set amidst the vibrant cities that breathe life into their work.
Deon is a visual artist whose work has inspired us since we started our journey in New York. Deon describes his work as visual poetry; working with stills, motion, words, and creative direction.
We met around the time of our opening in East Village, and Deon immediately struck us as a kind and open person, with a fascinating perspective and a keen eye for detail. He has collaborated extensively with our friend and photographer Paw Gissel, and during these hours spent together, we began to discover the common threads between our work.
This first instalment in the Rituals series was shot in Deon’s apartment in Bushwick, very close to our new roastery space.
We welcome you to our world, take you with us on our journey in coffee. With Rituals, we reflect on those moments where a new idea forces you to stop, to think, and to appreciate the journey. We relish these moments with the finest cups of coffee, where each sip draws us further into reflection; on coffee’s journey, on the skilled hands that adeptly shape each small lot, on terroir, varietal and the deep knowledge of processing.
FILM PAW GISSEL
SOUND DESIGN MAGNUS HANSEN
FEATURING DEON HINTON
GRAPHIC DESIGN CHRISTIAN FORMAN
EDIT PAW GISSEL